exo — Public transit system
A powerful name and a welcoming visual platform was created to generate excitement around public transit. The project aim to create a consolidated, uniform and unique identity for the transit systems in the north and south regions of Montreal. The name “exo” – meaning “outside of,” in this case outside of Montreal – represents the core of this visual identity.
The logo, based on the design of passage crossings, is effortlessly integrated into all our touch points and can be easily broken down into directional signs that can be used on-site. An ad campaign also had to be created in order to inform the public of this new identity and of all the working communication tools.
Agency: Sid Lee
Associate in Charge: François Forget
Creative Directors: Yann Mooney, Olivier Valiquette
Art Director (Design): Annik Bouchard
Associate in Charge: François Forget
Creative Directors: Yann Mooney, Olivier Valiquette
Art Director (Design): Annik Bouchard
Art Directors (Ad): Daniel Poirier, Alexandre Pellerin, Étienne Goulet
Designer: Charles Connoué
Copywriters: Alain Forget, Christopher Jones
Account Services: Annie Dufresne, Mathilde Givern
Designer: Charles Connoué
Copywriters: Alain Forget, Christopher Jones
Account Services: Annie Dufresne, Mathilde Givern
