Maison Mère A former convent becomes a community space

Maison Mère’s visual identity modernises the purpose and the legacy of a former convent, now a community and collaborative space, by drawing inspiration from its original shapes, colours and textures. The logo and design grid are inspired by the former convent’s architecture and its three bell towers.
The building’s shapes, textures and colours – from the wood to the paint to the curtains – were reclaimed and repurposed to create its signage, stationery and web content.

Creative Director: Marie-Élaine Benoit
Art Director: Isabelle Allard
Designer: Charles Connoué
Copywriter: Caroline Ducharme
Account Services: Annie Dufresne
Strategist: Amine Rais
Agency: Sid Lee
Client: Maison Mère

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