MTL NBA 2020 — Pitch Book
In 2020 a bold group of investors had an ambitious project : to bring a new NBA team
to Montreal. We designed a book that would help them do just that. The identity we developed blends the striking sharpness of basketball's visual codes with the raw appeal
of Montreal's iconic landmarks.
to Montreal. We designed a book that would help them do just that. The identity we developed blends the striking sharpness of basketball's visual codes with the raw appeal
of Montreal's iconic landmarks.
Agency: Sid Lee
Account Director: François Lacoursière
Creative Director: Olivier Valiquete
Art Director: Yann Carrière
Designer: Charles Connoué
Project Manager: Daphné Lortie
Account Director: François Lacoursière
Creative Director: Olivier Valiquete
Art Director: Yann Carrière
Designer: Charles Connoué
Project Manager: Daphné Lortie
