MTL NBA  2020 — Pitch Book

In 2020 a bold group of investors had an ambitious project : to bring a new NBA team
to Montreal. We designed a book that would help them do just that. The identity we developed blends the striking sharpness of basketball's visual codes with the raw appeal
of Montreal's iconic landmarks.

Agency: Sid Lee
Account Director: François Lacoursière
Creative Director: Olivier Valiquete
Art Director: Yann Carrière
Designer: Charles Connoué
Project Manager: Daphné Lortie

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